The real reason why you should care about perceptions


Here is something about making impressions when it matters as a personal brand.

So I hear people sometimes saying stuff like: I don’t care what people think about me…. Bla bla bla

Well it depends on who you are, what you do and why people should care about you or it.

If you are someone of great significance and importance, you will definitely know that beyond just what people think about you, its more important to be concerned about how yo consistently influence who people say you are ( what they think) based on how they perceive you, to get the results you want.

(That’s like programming their mind to always think about you in the way you want to remember and talk about you)

Especially the people that you consider as your market or target audience.

The perception game is what you should work out. You need to know how to play it to your advantage, especially as a business professional or personal brand.

Perception will continue to shape reality until proven otherwise.

Even Jesus Christ cared so much about his image and how he was being perceived…. I guess that might explain why he asked his disciples.

Who do people say that I am ?

Who do you say I am ?

Now don’t get it twisted …. Am not saying you should give a damn about what every Tom and Jerry says you are.

You should pretty much care about how intentional you can be with what you project and communicate.

You may choose not to care… But that would be like shooting yourself at the foot. And I bet that would hurt right ?

Ouch !

Now you get my point.





#Podcast- Screen To Screen Impressions

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when someone sends a mail, just by the way they reply your email or how they write it, they have already imprinted something about you. People might search you out on Google and based on what they see they are already making impressions about you. An article about you your site or whatever they find out from those search engines result.

They could even meet you online, skype conference call or in front of a camera and talk to each other which is actually the first time we do are each other.

What do you do on how to package yourself so you have the same message all across board both online and offline ?

Mentioned in the podcast

DressUp Facebook community, you can click here to join

The community is for (present and aspiring) business professionals and persons like you that place high value on their WOW image, their first and lasting impression and everything in-between.

On this episode you will learn about

1.the critical requirement to consider in making screen to screen impressions.

In Screen to screen communication you always want be known for your value, your skill, solution knowledge, experience and the added advantage that you bring to the table you. They are important in online conversation as much as they are in offline conversation. in other words avoid distractions at all cost, people should focus on what you say and the message you have to deliver.

2.Why you should pay attention to the following things
-The colors and patterns you wear.
-Your confidence in front of the camera.
-Don’t do a high contrast.
-Patterns and the Murray effect
-Critical things to pay attention to for a professional interview
-Area of concentration for a portrait look
-How to you appear in front of the camera
-What to wear and what not to wear

3.The qualities business professionals show digitally and via screen to screen communication.

Just like I mentioned in the previous episode we often think of one’s appearance and the way they dress as being the main components that go into a first impression. there are actually four components of image, which i call the A, B, C, and Ds of a WOW IMAGE;

Digital imprints

Never forget that technology has changed the way we do virtually everything in the world today. The manner and speed at which we travel, communicate and the way we meet people and make impressions has forever being changed by technology.


#Podcast- How To Create Your Compelling Online Image

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Hiya 🙂

I am celebrating !

Yes we are celebrating….

What is this about ?…. guess guess guess…

The last episode was the bomb, you need to go listen to it if you haven’t.

Else ! you will not be able to get the best out of these episode, because this is a build up on the conversation that started in the previous episode.

Technology has changed the way we do virtually everything in the world today. The manner and speed at which we travel, communicate and educate has been forever changed to allow us an opportunity to reach people across the globe. those changes have also affected the way we meet people and make impressions.

While A, B, and C are common in the image consulting business, I belong to the league of image consultants understand the impact of the internet on image .

Digital Imprints – The impressions that are made based on your digital footprint.

it’s about the virtual and digital ways we communicate ( and every time we do we are making an impression on somebody else)


In this episode you will learn about 

-How to set up your online profiles both personal and business- on social media, Personal blog, forums etc

-The importance of image you use as profile picture

-The content that describes you

-Your social bio, about you, description

-Why its important to own your name (domain) on the internet or that of your brand.

-Make liking you and knowing you easy … put it on the fast lane

-Compelling footprints; If you got this basics then you have a compelling digital footprint



Tweet this…



1. If I met you in person how would you describe you ?

2. If someone was describing you to me what would they say ?

Continue reading “#Podcast- How To Create Your Compelling Online Image”


Join DressUp online Community on Facebook



DRESS UPcommunity


I want to welcome you to the best community online where we have conversations on style, fashion, image and personal branding. You will also get instant access to my daily coaching for free 🙂 ( how about that ?)

What is The Dress Up community about

DressUp community is designed for (present and aspiring) business professionals and persons that place high value on their WOW image, their first and lasting impression and everything in-between.


As a member of this community you will gain clarity on your full image potential through my WOW IMAGE STRATEGY. The WIS is my step by step process to help you develop a tailor made image solution that basically helps you stand out to attract the opportunities you have always wanted or desired. This will be basically built around this 4 major pillars, your

1 Appearance
2 Behaviour
3 Communication Skills
4 Digital footprints

That’s the sure and solid foundation on which any professional image can be built, I will guide you through this journey with regular tips, strategies and cheat sheets to help you achieve your wow image. I know the difference in perception a polished image creates, that’s why I am passionate about helping you make your own wow impression, one that exudes self confidence, project poise and authenticity in your lifestyle. There is greatness in you and it’s very important that you know how to package your greatness.

Business professionals; Coaches, Authors, Consultants, Leaders, Entrepreneurs, Personal Brands, Public figures and celebrities like you. Even if you are not one yet, you are welcome.

In this studio like community i encourage members to share content that will help members on their image journey and Personal transformation and lifestyle content too.

All members have the permission to be visible, like (and comment on) posts,  share your personal transformation stories with the community and elevate your dress/style sense.

Now that you have decided to join the community, hit the Join button  here and our team will review your application and revert.

See you soon 🙂




#Podcast- Digital Impression and your Image

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Do you know that, In most cases we do not make a first impression in person, we make it in a digital way?

Before we ever meet physically in this day and age we would have likely had digital contact, a virtual impression is made based on what you have online, how you are perceived or your reputation.

Welcome to another episode of DressUp
I know you are here because you place high value on yourself, your personal development, your brand image and style.”

Those were the words that i said in the first few seconds of the show…

Then later, you will hear me say;

“I have been progressively building on the components of your wow image from A, B, C and on this episode the focus is on D
In the world today, Image is everything!

Perception is key, What you see is what you get whether you run a one-man business or work with a multinational.

Impeccable appearance, positive body language and respectful attitude are critical parts of overall professionalism that should be displayed in conducting business in the marketplace.

Technology has changed the way we do virtually everything in the world today.”

…….anyway that’s all i am willing to share here, hit play or download to get all i shared for you to learn.

In this episode you will 

learn How changes in technology has affected the way we meet people and make impressions.

Get some insight on what screen-to-screen impression is as against face-to-face first impression.

Have an understanding of Digital Image, impression and your online presence.

Discover the kind of impact your Digital Imprint has on your personal and professional success.

Mentioned in the podcast

DressUp Facebook community, you can click here to join

The community is for (present and aspiring) business professionals and persons like you that place high value on their WOW image, their first and lasting impression and everything in-between.

Jordan Nwachukwu of Pixel Studios You can connect with him on Facebook. He is a incredible person, having him in your online space will definitely up your personal branding game and journey.



#Podcast- Talk The Talk

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Your image is not what people actually tell you to your face; it’s what they say and think behind your back, meaning when you are not even there people already have a mental picture/perception about you. And those impressions can be formed even with just your vocal communication. People who hear you don’t only pay attention to what you say, but the way you say what you say from the tone of your voice, to your pitch, speech and content, etc.
All these form elements by which your communication can shape their perception of you. It can determine whether they want to listen to you or not.

How do you communicate brand you,  what you are about and send a vocal message that is representative of and authentic to you.

How do you talk about yourself, how do you get people to understand what brand you is all about.

Your communication has to be clear, it has to be consistent,

The message you are vocally communicating should align with your brand.



Show notes
In this episode of dress up you will learn;
-About the 30 Minutes commercial, and why it is important for you to have one

-How having a clear and concise 30seconds commercial opened up business opportunities fot me and how it can for you

-How to be effective with your vocal communication

-The place of communication in business and the impact it can have on your personal brand

-You will also learn about…..(just hit the play or download button to discover for yourself)

Mentioned in the podcast

DressUp community, you can click here to join

The community is for (present and aspiring) business professionals and persons like you that place high value on their WOW image, their first and lasting impression and everything in-between.

Victor Bassey the coach who helped me craft my USP you can like his Facebook page here, click the sign up button to connect with him


#Podcast- Mind your body language

Mind your body language

In this episode you will learn about;

Other Body language signals not discussed in episode 03

Why it’s important to mind your body language

How to communicate effectively with your gestures and non verbal cues

Facial expressions and micro facial expressions

Developing body language consciousness and how it connects with your energy/posture


Download This episode to my device


Resources Mentioned in the podcast

DressUp community on Facebook- Click to JOIN
18 ways to send the right message with your body language By Peter Economy




How to create your work or business wardrobe

I want to assume you are a personal brand or you represent one especially in a business setting, which does not exclude work environment (Be it formal or semi-formal environment). Whatever business you are into, there are times when work will require that you appear for the job, you look professional. And let me quickly define what a professional look is.

A professional look is not about wearing a suit or looking all formal, no! far from that.
A professional look is a look that is authentic to what you do, it’s that simple and straight. if you work in a very formal and corporate setting there is a general and standard expectation or acceptable standard of appearance, same applies if you work in an informal sector or laid back work setting where their dress code is basically casual and not dress code defined you are still professional. What is professional in appearance to a doctor is different from what it is to a Lawyer, an engineer, an artist or a plumber.

As long as it’s in line with the expected standard of appearance then it’s professional. You can look professional in casual and formal outfits. Here is one definition by Roberto Lico Junior.. That perfectly captures it “Your professional image is the set of qualities and characteristics that represent perceptions of your competence and character as judged by your key constituents, for example: clients, superiors, subordinates, colleagues”
Now let’s shoot to the how. If you have been following me for a while you will know I don’t give a chance for anyone to underestimate the power of appearance in the journey of building their image.

The way you project and represent yourself says a lot about you and what you are about.

Do you know the right attire to wear for dress for occasions and work?
Here are some basic tips to guide you in building a work and business wardrobe that is authentic and professional. Start by answering the following questions
-what exactly do you do?
– What’s the nature of your work (job or business), the services you offer, and the solution you bring to the table?
-who you dress for; are you compelled to dress or look the way you usually look because of organization/employer/prospect/clients/events/investor ?
-what do you dress for? (Occasion, events, meetings, speaking) what do you appear most for?
-what is at stake? If you fail to appear the way you should?
-if you compromise on your appearance what will you lose or gain?
-Do you follow a dress code? Is your daily appearance regulated or guided by a dress code?
-what are your favorite colors?
-What outfit makes you feel powerful and confident? (Colors and looks)
-What impression do you desire to create?

After you answer all these you then check what you have in your wardrobe if they can help you achieve this. Also, check to see if it matches what you want for your professional look. If it doesn’t then you might just need to take the next step, which is to go shopping to make some new additions to your wardrobe.
I will do a sequel to this last step… it will be how to shop for work or business wardrobe.


Inside TWIS

The WOW IMAGE STRATEGY is my exclusive step by step image coaching program where I personally walk you through creating an image that will undoubtedly attract the opportunities you want.

Do you value the professional opinion of an expert?

Do you think an image consultant could help you?

Do you feel uncomfortable in the office or at events?

Are you interviewing for a new job ?

Are you wondering what an age-appropriate image is for you ?

Are you getting into the spotlight and worried you are not ready for the stage?

Lets start working on your wow image then !
With the Wow Image Strategy I put the desire of achieving your WOW image on steroids. It’s the fast and easy route to reach your full image potential. Your wow image is that image that makes people want to experience you, want to interact and connect with you. It’s the image that positions you as a celebrity and some one people really love to be associated with, because they perceive you are some of value and worth knowing. They immediately recognize you as the solution to their problem and that will be the problems that you are actually wired to solve.

It helps you achieve the KLT (know like and trust) factor as quick as possible, and what would that mean for you;  loyal fans ? Customers ? Partnership? New relationship? Business deals ? Clients ? team mates ? New job ? Promotion? accelerated success? etc

Here is how I explain the WOW experience of people with WOW image, Your wow image simply leaves people in awe of you.

Perhaps you can relate to this experience; ever met someone and wish you had met them years ago ?  That you even become grateful for knowing and meeting them? That moment when you suddenly recognize them as a the answer to your problem and solution to the things you have been seeking answers for ? You meet some people and its like you have known them your lifetime ? You even connect and find common grounds and interest ?

Don’t you desire that people who meet or experience you or your work for the first time also experience your wow image effect ?

I know you will totally agree with me that this is just a cool way to pave way for the opportunities you want to attract.

In this coaching session I will help you achieve these and more with a very simple Step by step ABCD process of a wow image. You will be equipped to optimize your Appearance, Behavior, Communication skills and Digital imprints for personal and professional success.

Perception is reality you know……

People’s perception of you is the reality they have of you. People’s perception of your brand can have a huge impact on the opportunities that you are able to create and attract. Image is fascinating, it’s very important because it deals with our daily lives. It affects how people perceive you and also affects your self confidence. Having a phenomenal WOW image doesn’t just happen- it needs to be cultivated. Its better to influence your first impression (subsequent and lasting too) and make it work just exactly the way you want it to be than to just sit back and hope that its going to be a genius one (by default) all by itself.

I will break down the science of first impression and how to use it in your favor at all times, you will also get to understand Confirmation Bias, Halo Effect and Primacy Effect and how you can wield them to make more conscious and positive impact.

In addition you will be armed with the How-Tos of creating a positive visual impression, with a visual presence that gets you noticed and through doors.

Above all its very important for you to know that looking good is simply not enough, it might be enough to impress positively, but after that what next? You need to How to behave for impact, understand what you/others are saying that you don’t realize you/they are saying. Master the art of social interactions and commanding presence.

How do you say what you say?
During this strategy session with me, you will find out the right ways to communicate and to get the results you want. Achieve effective communication with your image.

Times have changed and so have the ways people make impressions and perceive us. It’s a digital and virtual world we live in, the image you portray on the internet/online is a direct reflection of who you are offline even if its not, it will be perceived as so, until proven otherwise.
What digital imprints do you have?
What does your online presence say about your brand?

When you signup I will send you a questionnaire to answer.
This is to help me find out exactly what you wish to achieve, by so doing I will better understand your image goals and tailor a process that suits you.

For example In my session with you;
I will seek to understand what you are about.
How you want to be perceived.
How you want to be seen in the world and by the people you want, to notice you
The opportunities that you desire and want to attract and so much more.

I cant wait to guide, inform and inspire you to develop your WOW image.

If you want me help you standout to attract the opportunities you want Claim Your Session


About DressUp

Building a personal and professional image may always be a challenge at first for you, and that is why Stephen Akanmu shares on DRESS UP how to Project the best image of yourself. His actionable steps will help you to get conscious about the image you are communicating daily.

DRESS UP is a show that is dedicated to helping every business professional ( leader, coach, entrepreneur, executive brand, small business owners) to create professional image that attracts the opportunities they want.
On this show you will be empowered to create, project and promote the best impression /image of yourself from inside out with a visually impressive projection to show for it.

If you are looking to boost, step up, re-invent , enhance your image and style this is the place to be. Weekly on this show I will feed my listeners and members of the clan with the best stuff to help them achieve their full image potential

Let help understand what image is and what I help my audience achieve with this illustration;
When you want to build that beautiful dream house that you have in your mind, what step do you take next ?
You consult the professionals in the building field, and your first point of call will be to look for an architect to help you project that picture in your mind to reality with his architectural design skill.

You have the image of what you want to achieve but you cant achieve it all by yourself you need the expertise of the architect to bring your desired dream home to life/visibility even if its in abstract form. I am sure you wouldn’t go straight to the land and start laying foundation of the dream house all by yourself, you’ll simply end up ruining everything, you may end up with up a nightmare house instead.

That is exactly what I see many people out there doing with their Image, when we try to project and build it all by ourselves; often times we just end up ruining and messing it all up. No wonder a lot still struggle with creating the best representation of themselves. Even though, you may have a perfect idea of how you want to look, feel and be perceived but you struggle in accomplishing it and that is exactly why you need the help of an expert in that field. Know I believe you understand the need for an image architect for your own brand as well.
May be you never knew people like that existed, well, we do and now you know

Image professionals can help you bring to life that your dream Image of brand you or your corporation. Image enhancement is not an exclusive preserve of celebrities and public figures, anyone who takes his/her Brand seriously, will pay attention to image ,matters.

You can signup for my free daily coaching/consulting in my studio-like online image Academy. where I dedicate my time and effort closely with 10 persons each month to help them achieve a 5Star Image , you can lock your spot for the next Visually Impressive Personal Brand and Purpose driven image session with me here. I am waiting to personally welcome you in the community. Let me help you look the part and put your best self forward

Remember You are important too, as CEO. of YOU INC. and president of brand YOU, you deserve to work your image.